While financial inclusion initiatives often focus on access, behavioral barriers and social norms can significantly impact how young people in rural areas engage with financial services. Understanding these nuances is critical for designing effective interventions that go beyond traditional financial literacy.

To explore this, the session will present the findings of a recent behavioral science pilot aimed at rural youth. This webinar, hosted in collaboration with the National Banking and Securities Commission (CNBV) of Mexico will detail the journey of the program—from diagnosing the specific behavioral biases and social norms to the design and implementation of a tailored intervention.

Expected Outcomes by the end of this webinar, participants will gain:

• Insight into specific behavioral biases and social norms affecting youth financial inclusion in rural Mexico.
• An understanding of how to align intervention designs with behavioral findings.
• A strategic view of the challenges and opportunities for scaling such programs through ecosystem partnerships, serving as a basis for future actions without immediate operational commitments.

Read the publication of the same topic: Changing Habits to Improve Lives: Lessons of a behavioral program to promote financial inclusion among young people in Mexico